New Live Streaming Platform Emerges

Kick Comes Up Short Competing with Twitch and YouTube

By Mitchell Kayal, Managing Editor

Oct. 2022 was a wired month for streamers and video creators as a new platform, Kick, emerged onto the scene. Since then, it has been getting some very mixed reviews.

Kick functions very similar to that of industry giants such as YouTube and Twitch, however it sets itself apart by allowing steamers to keep 95% of their revenue. Compared to platforms like Twitch, which takes only allows creators to retain between 50-70% of their income, this might seem like a dream come true for creators, however, one major drawback of Kick is its limited popularity.

“I actually thought it was a messaging app,” said Jake Gilmore, a Lynn senior studying forensics.

Other students expressed concern about the type of content available on Kick.
“There is no guidelines on Kick, so basically you can stream whatever you want,” said Garrett Burdette, a junior studying psychology. “I think Kick is one of the worst streaming platforms out there.”

Kick has made attempts in order to expand its popularity by signing many famous and well-established streamers. XQC, Adin Ross and Amouranth are just a few of the streamers that Kick has signed in order to expand.

“If some of my favorite content creators and steamers moved onto Kick, most likely I will too,” said Karim Hanna, a Lynn senior communications major.

With YouTube and Twitch being household names, students believe that the streamer is more important than the platform.