Highlighting Online Small Businesses

They Have a Lot to Offer!

By Katie Zivley, Managing Editor

Shopping is fun and all, but what makes the most impact is shopping at small businesses.

Currently, hundreds of small businesses online are dipping their toes into the world of retail, and they are gaining popularity on social media platforms like Instagram and TikTok.

The big question is, are small businesses doing well or just appearing as though they are trying to do well?

“There’s a boutique in Far Hills, New Jersey, called Social Butterfly Boutique, and I love it because I’m supporting a small business,” said Ava Margolis, a senior. “Their clothes are cute, reasonably priced and they are very with the trends.”

According to BenchmarkOne, businesses like Greats, Entrepreneur Magazine, The Honest Co. and Brit&Co. are some of the many small businesses on Instagram that are doing well.

Everyone has opinions on small businesses, but before you decide, walk into one and see what they have to offer.

“I really like Quiet Storm in Delray Beach,” said Olivia Simpson, a senior. “Unlike the typical surf shop, Quiet Storm styles are unique and have something for everyone.”

Some of the more popular accounts on Tiktok include Novina, Stardust by Allie, Bond and Seek, Bluejade Design Co. and many more incredibly creative accounts. They receive more attention because of their constant posting on social media. Doing this helps increase views, potential sales and recognition.

“I really like Cocochoon; it’s a small artist account on Instagram that sells keychains, art prints and stickers of their art,” said Gretchen Lembcke Peña, a junior. “I highly recommend them; their products are great quality!”

The next time you think about shopping, visit a small business recommended on TikTok or Instagram and try it. You might find great clothing options and even transform your usual style preference! It is time to recognize and support small businesses because not everyone is financially stable.