Amazon Storefront Influencers and Their Lists
Who You Should Follow in the Online World of Shopping
By Katie Zivley, Co-Editor-in-Chief
Comfortable clothing, water bottles, jewelry, home décor and organization are some of the common search terms typed into Amazon.com’s search bar.
With approximately 1.5 million employees, the enormous e-commerce site is ranked top for its convenience and reliability among consumers. But for Amazon influencers with storefronts, the shopping experience can be that much richer for consumers on the hunt. Amazon influencers help individuals find what they’re looking for online while earning a commission at the same time. These influencers’ storefronts earn them a commission whenever someone purchases an item from any of their lists.
“I love how people are starting small businesses on social media,” said Margarita Baeza, a junior. “It makes me so happy to see people actually go through with an idea and make a page about it; it’s motivating.”
“It’s pretty helpful, and it brings many opportunities to have certain hobbies that they can share with the world,” said Megan Ponce, a freshman. “I think it’s a good idea because it’s convenient to get their ideas out there a lot faster, especially since TikTok helps store owners reach their audience.”
With 1.6 million followers on TikTok, Amazon influencer Darcy McQueeny posts her favorites from the e-commerce site, including Prime Day deals, top favorite purchases, favorite home finds, travel, college necessities and much more. With McQueeny’s enormous following, engagement increases not only via her TikTok account but in her storefront business as well.
“I think it’s a really cool opportunity to make money for influencers as well as for Amazon itself like a promotion,” said Danelya Aikinbayeva, a former student at Lynn. “It’s very beneficial for both sides.”
Lauren Tiby is a New York-based fashion influencer who has her own Amazon storefront that covers style inspiration, fall must-haves, self-care and home finds. Tiby has approximately 751,300 followers and 45.3 million likes.
According to Amazon, more than 60% of sales in its stores come from independent sellers, most of which are small- and medium-sized businesses. Since storefronts have become more common, especially when being discovered through TikTok and Instagram, Amazon has received even more recognition due to additional purchases and activity on its website.
