How Fashion Brands Are Evolving
By Clotilde Soullier, Assistant Editor
Last week was a big twist and an upgrade for the fashion industry. Sophia Fuguet will analyze and show her favorite takeaways from Paris and Milan Fashion Week.
Fuguet, 21, majoring in graphic design, is a member of the fashion club at Lynn University. From an early age, she has loved keeping up with style trends and the fashion industry.
Last week’s fashion shows introduced some major turning points for various high-end brands.
According to Fuguet:
“Coperni’s collection was one of my favorites. I loved how elegant and simplistic the looks were, but at the same time, I was obsessed with the different cuts and details in each design. Also, the show’s closing with Bella Hadid, while showing the making of a dress on her was insane!”
Coperni, a haute-couture Italian brand, ended its show with one of the most well-known models worldwide, Bella Hadid.
The brand brought Hadid out during the show’s finale and spray-painted a flawless white gown onto her bare skin. When the art piece was done, a seamstress came to perfect the fitting.
The fashion industry is evolving, showcasing diverse body images and cultures. For Balmain, a French haute-couture brand, it is relatively unusual to represent plus-size models.
“Seeing plus size women in the Balmain’s Show was a plus one for me! I loved seeing plus-size women included in a designer’s collection,” said Fuguet.
Balmain reinvented its image and aesthetic throughout this year’s fashion shows. Usually known for their tight-fitted dresses and slender models, demonstrating its iconic dresses on a plus-size model shows the brand is evolving.
“And Balenciaga … I loved the vibes. It felt like an EDM-inspired collection. Plus, the mud and the chaos were extraordinary for me. I loved the variety of the color palettes,” said Fuguet.
This year, Balenciaga came up with a mesmerizing concept of using high-end clothing and having the models walk on wet mud, with Kanye West creating the runway show.