New Beginnings

Lynn’s College of Communication and Design Welcomes New Technical Director

By Jonah Cole, Staff Writer

At the start of the 2023–2024 academic year, Jorge Estrada took the role of technical director of Lynn University’s College of Communication and Design, overseeing some of the college’s and the broader university’s productions.

“I never see problems. I try to see opportunities, and I try to see challenges, but never problems,” said Estrada. “Problems are when you have a health situation, or when it is a matter of life and death. What we deal with in this environment, those are challenges, not problems.”

To go along with his positive mindset, Estrada has a wealth of experience and qualifications that are well suited for his position. He was an intern at the 1994 World Cup and worked for decades at the renowned Univision, an American, Spanish-language, free-to-air television network owned by TelevisaUnivision. Through that experience, Estrada became familiar with all the technical aspects of communications and journalism.

So why did he choose to come to Lynn? Why did he make the decision to share his skillset with college students and colleagues in an academic setting?

“I have a bond with Dean Cesar Santalo,” Estrada discussed. “I worked with him for 20 years at Univision. I was on an Alaskan cruise with my family and he said he had an offer for me.”

As the technical director, Estrada is responsible for overseeing state-of-the-art equipment including television cameras, video cameras, professional microphones and more. Aside from the familiar, he is excited about working in higher education. 

“My family and I weighed the pros and cons of going into education,” he said. “I have two children who are college-aged, so I empathize with them. I would love to have someone like me be at their school. So, I took a stab at it, and it’s been extremely rewarding.”

Estrada particularly enjoys working with students at Lynn. “I help students out with cameras and projects,” said Estrada. “I’m always happy to help.”

Estrada’s kindness and helpfulness does not go unnoticed among colleagues and students. One girl took time out of her day to thank Estrada with an origami butterfly, a heartwarming gesture for the new technical director.

The challenges of his new position can be complicated, and the demands of the job are intense and the constant. However, it seems that the College of Communication and Design has the right man to steer them through whatever technical troubles may arise.