Alvarez Sheds Light on her Career in the Communication Field
Lynn alum Victoria Alvarez shares insight into what it is like to be a communications specialist and explains how Lynn best prepared her to become the individual she is today.
Originally from Pembroke Pines, Fla., Alvarez studied multimedia journalism and graduated from Lynn in 2017 as part of the 3.0 program. Following her undergraduate degree, Alvarez enrolled in the one-year graduate program and received her master’s in communication and media practice in 2018. In just four years, Alvarez gained many different tools and experiences that prepared her for the world of communications.
“My experience at Lynn taught me how to be independent, how to be responsible, but most importantly, how to be authentic,” said Alvarez. “I walked away from Lynn knowing exactly who I was and what I wanted from life.”
As an undergraduate, Alvarez worked her way through the editorial chain of iPulse and became the editor-in-chief. Alvarez was also the club president for Relay for Life, a resident assistant, an intern for Athletic Communications and studied abroad twice. Alvarez received scholarships through the Center for Learning Abroad office which brought her to Seville, Spain and Rome.
“Being a part of the iPulse team felt like being part of a family,” said Alvarez. “It wasn’t just about the writing and the academics, it was about the community we were building.”
During graduate school, Alvarez was chosen as a graduate assistant for the College of Communication and Design. Being a graduate assistant helped prepare Alvarez for her future endeavors, while also learning to balance her career with the things that she loves to do.
“From an academic standpoint, I learned the tools and specialities I needed to be successful in my career choice today,” said Alvarez. “The College of Communication and Design offered me so many versatile options on academics that I was able to get my hands on everything and get a sense of what I really wanted to do: something that is very unique to Lynn.”
Alvarez stresses the importance of being professional, organized, timely and compartmentalizing in order to achieve her goals in her career as well as her hobbies. Alvarez finds that trial and error is unavoidable when first learning how to balance time between work and friends.
“I think it’s important for everyone to find that one or two things that make them happy, makes them feel good and strong,” said Alvarez. “Having a passion for something outside of your career is all about what makes you happy.”
Currently, Alvarez is the digital communications specialist in the Marketing and Communications department at Saint Andrew’s School, located in Boca. Some tasks of this career include managing social media accounts, creating both written and digital content, and creating video and photography footage.
“I’m responsible for managing the school’s social media accounts, creating written and digital content, producing video packages and taking photos,” said Alvarez. “I also aid in the school’s overall marketing and communications strategies and help monitor our analytics for social media and our website.”
Alvarez works with a team of specialists, who are constantly adapting to the changes of the communications field. While reaching everyday tasks and goals, Alvarez also aids the marketing team with both media and written content, such as writing articles for Saint Andrew’s School.
“We are constantly having to change the way we do things and adapt to the ‘next best thing’ to stay with the online trends,” said Alvarez. “This is both a pro and a con because it keeps me on my toes and allows me to always learn, but also never allows me to get too comfortable in the way something is done.”
Alvarez sheds light on the field of communications by sharing her journey and encourages Lynn students to be open to new opportunities. Alvarez believes that a person should be knowledgeable in not just one component of communications, but in multiple ways. She encourages others to continue to learn new skills and trends of the online world of communication.