THE MOST MAGICAL BRAND ON EARTH
Disney, one of the most classic global brands, recently created makeup collections with various beauty brands internationally to celebrate 90 years of its iconic character Mickey Mouse.
According to The New York Times, these collaborations are a part of Disney’s attempt to ensure the last five years of its copyright to Mickey have an everlasting impact. To expand its reach, the company also extended its collections to other popular characters including princesses and story favorites.
“I’m so excited to try these products, they look so pretty” said Lynnette Crews, local makeup lover. “Just seeing this collection online did it for me – I was obsessed.”
The collections have fans buzzing. Not only has Disney tapped into an otherwise untouched market with this move, but the brand has found a unique way to honor the legacies of its many characters.
Of the many collections, a few have stood out for those in the beauty industry. Bésame Cosmetics, the first internationally-based brand to collaborate with Disney in this initiative, recently released two lipstick shades and blush to honor Mickey.
“Releasing products specific to fan favorites with multiple brands is a smart move; people get to use new products from their favorite brands while paying homage to their characters,” said Crews.
Another makeup standout that has joined Disney’s commemorative cause is Dose of Colors, founded by artist and influencer Anna Petrosian.
Its collection includes one palette with both neutral and bold colors in addition to a highlighter shade. The themed products also feature six lip products, all named after notable moments from Disney’s rich history.
Dose of Colors recently released a second round of products as well, honoring Mickey’s counterpart Minnie Mouse. The lineup offers a palette, three summery liquid eye shadows and three new lipsticks.
“I think this is such a smart move, especially since they’re going to lose copyrights to the characters so soon,” continued Crews. “I love that I can use products I love that coincide with the characters I love. It’s so cute and personal to me.”
Another notable cosmetics brand to join Disney was ColourPop, a company known for its affordable prices. While it does not offer a Mickey Mouse collection like many others, ColourPop has released a plethora of princess-themed palettes, single shadows and lipsticks.
Known as the Disney Designer collection, the options available were named after seven Disney princesses, each of which broke barriers or stand as fan favorites. With shades honoring Pocahontas, Jasmine, Ariel and more, each lipstick offers a unique inspiration and feeling of beauty.
As Disney seeks to continue its commemorative global tour, individuals can expect more themed products in the coming years. For many, though, Mickey Mouse cosmetics are exciting enough.
