The Athletics Department aims to create the best digital streaming experience to watch the action on the field and on the court with the launch of the department’s new broadcast show, Lynn Sports Network.
“Lynn Sports Network is going to be a multi-cam broadcast that is going to incorporate digital content as well,” said Chad Beattie, director of athletic communications. “We started this so we could bring better exposure to our student athletes not just within our conference but worldwide.”
Athletics partnered with the Eugene M. and Christine E. Lynn College of International Communication to facilitate a means to showcase Lynn athletes, officially debuting the Lynn Sports Network on Sept. 14 at a women’s home soccer game.
“As the TV Director for Lynn Sports Network, my position revolves around planning and running the live streaming experiences we create for each home Sunshine State conference match-up,” said Joey Hefferan.
Each broadcast will include four to six cameras on the field, sideline reporters, digital features and commercials for the university and athletics. Viewers will be able to see what’s happening on the benches and in the grand stands, as well as tweet directly at Lynn Athletics during games.
“Lynn is known as one of the most innovative schools in the country and LSN (Lynn Sports Network) is another great example of that vision in practice,” said Hefferan. “We are going to have some growing pains, but that’s just a part of the process.”
With innovation in mind, the Lynn Sports Network challenges conventional division II schools with this new streaming experience.
“I believe it could be one of the best live streams in higher education,” said Devin Crosby, director of athletics. “I believe that Lynn can be an iconic brand and (the Lynn Sports Network) fits in with our style.”
“We want to get to a point where schools want to see how our model has worked for them and then maybe get into ESPN 3 [style] agreements,” said Beattie. “Where we have an even bigger audience.”
All broadcasts are located on www.LynnFightingKnights.com and are also available on demand.