By SETH LOVELY
What if it was possible to have a part of the lowest and highest points on the Earth wrapped around one’s wrist, leaving one’s arm in the middle of them both?
A company has made that possible, and their name is Lokai. The Lokai Bracelet is a bead wrapped band that contains mostly clear beads, but has one black and one white at opposite sides. These two beads contain two very intriguing elements. The white bead contains water from Mount Everest, the highest point on Earth, and the black holds mud from the lowest point on Earth, the Dead Sea.
In addition to the bracelet being extremely attractive, it supposedly gives off an energy that Lokai sums up in the company’s slogan: “Sometimes you’re on top, stay humble. Sometimes you’ve hit a low, stay hopeful,” says founder Steven Izen on the website where he posts his story on how he founded Lokai.
“A few years ago, I found myself going through a large amount of sadness over my grandfather who had recently been diagnosed with Alzheimer’s. The black bead of the Lokai bracelet holds mud from the Dead Sea to represent this moment, when I felt at my lowest point,” said Izen. “Yet at the same time I was struck by a feeling of immense gratitude for where I was in my life. The white bead of the Lokai bracelet carries water from Mount Everest to represent this moment, when I felt like I was on top of the world…I hope that Lokai will remind you to stay balanced and centered along your journey.”
Lokai’s main message is that giving brings balance, so they donate 10 percent of sales to charitable causes. In a short amount of time, Lokai has already created numerous connections with important charities all around the globe. For some of these charities, Lokai has released limited edition bracelets that incorporate different colors depending on the foundation.
Working in conjunction with organizations such as the World Wild Life foundation and Charity: Water, Lokai has produced both camouflage and blue bracelets to help support.
Most recently, Lokai has teamed up with the Susan G. Komen foundation which is the largest breast cancer awareness group in the world. With a pink- beaded bracelet that connects around the wrist, Lokai is now donating $1 of each sale with a minimum donation of $250,000 per rack.
With all of the great things Lokai has been doing for these charities, they have gained quite the following. With about one million Instagram followers, Lokai has built a charity of its own that helps numerous organizations all around the world.
Purchasing one of these bracelets not only amplifies one’s wrist game, but also helps to support a great handful of charities.
So go ahead and get some new wrist candy to show off. As they like to say, make sure to #LiveLokai.