The Importance of Marketing Yourself
Lynn Alumna Morgan Goldstein’s Post-Graduation Journey
By Sydney Burke, Social Media Editor
Since graduating as part of the three-year program in 2015, Lynn University alumna Morgan Goldstein has been working in the rapidly expanding field of social media marketing.
Before enrolling at Lynn, Goldstein had dreams of becoming the next Erin Andrews in sports broadcasting. She majored in sports management and minored in journalism.
During her time at Lynn, she focused on creating lasting relationships with professors and obtaining internships with companies such as ESPN West Palm, which helped her in post-graduate career path. Upon graduation, she began working at the Boca Raton Chamber of Commerce.
“I wouldn’t have been able to get this job without the help of the Career Center [Executive Director of the Hannifan Center for Career and Alumni Connections] Barbara Cambia,” said Goldstein.
Goldstein has fond memories of Lynn and believes that its small class sizes played a large part in her ability to connect and network with professors. Her knowledge and connections in the marketing field allowed her to go on to work with several different companies, including the United States Golf Association, Questis, Quigo Technologies and more.
“Lynn has really supported me even after graduation,” said Goldstein. “Those close relationships with professors who have been able to make introductions to help me with different opportunities and the helpfulness of the Career Center have both put in a good word for me to help with getting opportunities.”
During her time working with the U.S. Senior Open Championship in 2017 up in Massachusetts, Goldstein was able to negotiate contracts with the New England Patriots, Boston Celtics, Bruins, and Red Sox, which allowed her to network with many high up individuals in the world of sports management. By working these media relationships, she was able to see some of the iconic Boston sports teams play from press box seating and get a behind the scenes look into media day.
Although social media marketing may seem all glitz and glamor to some, it is much more than that.
“It’s much more strategic than just taking an image and posting it randomly, there’s a lot of testing to see what works and what doesn’t,” said Goldstein. “Social media marketing isn’t something you should go into just because you think it’d be an easy career or because you really like social media.”
Goldstein is planning on launching her own social media marketing brand, POMA Growth, by the end of November. The company will be a full-service social media company, focusing on paid support with ads, strategy, execution, and performance-based optimizations, as well as creating organic social media content.
